BREAKING NEWS — LOYALTY PROGRAM, REWARDS & GIFT CARD MARKETING
Make customer retention priority one
By Rhonda Abrams, USA TODAY
In this economy, when small-business owners ask me what to do to survive, I always advise, "Whatever you do, make sure you do whatever you can to keep your current customers."
Customer retention is absolutely critical. That's why I'm embarrassed to admit that I just lost a major customer. And for the dumbest reason: We just failed to stay in touch with them regularly.
Now keep in mind that this is a customer — a good-size university — who loves our books. For years, they've
In this economy, when small-business owners ask me what to do to survive, I always advise, "Whatever you do, make sure you do whatever you can to keep your current customers."
Customer retention is absolutely critical. That's why I'm embarrassed to admit that I just lost a major customer. And for the dumbest reason: We just failed to stay in touch with them regularly.
Now keep in mind that this is a customer — a good-size university — who loves our books. For years, they've
Comments
Godiva Offers Loyalty Members a Taste of the Good Stuff
By Brian Quinton for P&I
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
Joining Loyalty Club #1 Way to Save
Mon, May 18 2009 08:10 AM
| Restaurant
| Permalink
The Richmond Times-Dispatch's Accidental Chef, Kendra Bailey Morris, published her top ten cost cutting suggestions for thrifty diners. Topping the list is her recommendation to join one's favorite restaurant's loyalty program. More and more customers are expecting some kind of reward in exchange for their loyalty. Here's the full article:
DEAR ACCIDENTAL CHEF: Our family loves eating out, but since this economic nosedive, we find ourselves going out less and less. We want to continue supporting our local restaurants, and I would like time off from cooking. Any ideas on how the average family can still afford to dine out without breaking the bank?
DEAR ACCIDENTAL CHEF: Our family loves eating out, but since this economic nosedive, we find ourselves going out less and less. We want to continue supporting our local restaurants, and I would like time off from cooking. Any ideas on how the average family can still afford to dine out without breaking the bank?
Five Steps To Bridge Loyalty Gap
Peter Clark, editor of The Wise Marketer, has published an updated edition of The Loyalty Guide. Below is an excerpt that deals with bridging the "customer loyalty gap".
How do you bridge the gap, then? Marketers need to learn to look at the issue from the customer's point of view, and that usually means the following:
1. Recognise that value is not the sole criteria for judging the loyalty of a customer.
2. Develop ways of identifying
How do you bridge the gap, then? Marketers need to learn to look at the issue from the customer's point of view, and that usually means the following:
1. Recognise that value is not the sole criteria for judging the loyalty of a customer.
2. Develop ways of identifying
CVS ExtraCare new savings
CVS/pharmacy, America’s largest retail pharmacy, today announced a special promotion called “Double My Bucks!” that offers double Extra Bucks rewards to customers purchasing prescriptions from May 1 through June 15 at any of CVS/pharmacy’s more than 6,900 locations. By simply presenting a Double My Bucks! certificate along with their ExtraCare card, shoppers will receive $2 Extra Bucks for every two prescriptions filled.
Feldman: Drip Marketing Interview
The Database Diva, Lori Feldman, posted a 50 minute interview with Bob Ruzicka of Compton and Sons on the topic "What is Drip Marketing".While many businesses are frantically reducing costs, eliminating “overhead” (like people), inventory and good humor, you don’t have to be one of them. Instead you can be a member of an exclusive group of business leaders who worried–but took
WE WILL INCREASE YOUR SALES. GUARANTEED.
Loyalty Lock is the turnkey, automatic sales-building program that is guaranteed — in writing — to improve your repeat business and increase your sales.
It's generating safe, steady, reliable sales increases - nationwide - right now! It's easy to implement, free to start and so affordable you can pay it out of petty cash. Would you like to learn more?
Loyalty Lock is the turnkey, automatic sales-building program that is guaranteed — in writing — to improve your repeat business and increase your sales.
It's generating safe, steady, reliable sales increases - nationwide - right now! It's easy to implement, free to start and so affordable you can pay it out of petty cash. Would you like to learn more?