BREAKING NEWS — LOYALTY PROGRAM, REWARDS & GIFT CARD MARKETING
Make customer retention priority one
By Rhonda Abrams, USA TODAY
In this economy, when small-business owners ask me what to do to survive, I always advise, "Whatever you do, make sure you do whatever you can to keep your current customers."
Customer retention is absolutely critical. That's why I'm embarrassed to admit that I just lost a major customer. And for the dumbest reason: We just failed to stay in touch with them regularly.
Now keep in mind that this is a customer — a good-size university — who loves our books. For years, they've
In this economy, when small-business owners ask me what to do to survive, I always advise, "Whatever you do, make sure you do whatever you can to keep your current customers."
Customer retention is absolutely critical. That's why I'm embarrassed to admit that I just lost a major customer. And for the dumbest reason: We just failed to stay in touch with them regularly.
Now keep in mind that this is a customer — a good-size university — who loves our books. For years, they've
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Godiva Offers Loyalty Members a Taste of the Good Stuff
By Brian Quinton for P&I
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
Five Steps To Bridge Loyalty Gap
Peter Clark, editor of The Wise Marketer, has published an updated edition of The Loyalty Guide. Below is an excerpt that deals with bridging the "customer loyalty gap".
How do you bridge the gap, then? Marketers need to learn to look at the issue from the customer's point of view, and that usually means the following:
1. Recognise that value is not the sole criteria for judging the loyalty of a customer.
2. Develop ways of identifying
How do you bridge the gap, then? Marketers need to learn to look at the issue from the customer's point of view, and that usually means the following:
1. Recognise that value is not the sole criteria for judging the loyalty of a customer.
2. Develop ways of identifying
Feldman: Drip Marketing Interview
The Database Diva, Lori Feldman, posted a 50 minute interview with Bob Ruzicka of Compton and Sons on the topic "What is Drip Marketing".While many businesses are frantically reducing costs, eliminating “overhead” (like people), inventory and good humor, you don’t have to be one of them. Instead you can be a member of an exclusive group of business leaders who worried–but took
Sizing the US loyalty market: the 2009 census
For the first time on record, US credit card reward programme members outnumber airline frequent flyers, according to Colloquy's '2009 US Loyalty Marketing Census'.The census found that membership in US financial services rewards programmes has reached 422.0 million, a 77% increase since the 2007 census, sending financial services past airline frequent flyer programmes as the country's largest market
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Loyalty Lock is the turnkey, automatic sales-building program that is guaranteed — in writing — to improve your repeat business and increase your sales.
It's generating safe, steady, reliable sales increases - nationwide - right now! It's easy to implement, free to start and so affordable you can pay it out of petty cash. Would you like to learn more?