Feldman: Drip Marketing Interview

Wed, May 6 2009 07:47 AM | Industry | Permalink

50 minute interview with Bob Ruzicka of Compton and Sons on the topic "What is Drip Marketing".

While many businesses are frantically reducing costs, eliminating “overhead” (like people), inventory and good humor, you don’t have to be one of them. Instead you can be a member of an exclusive group of business leaders who worried–but took action anyway.

Drip marketing from your customer database is the one sure thing you can do to stimulate more referrals, more inquiries and more consults all year long in your business with a minimum upfront investment of time and money.

Loyalty Lock is a comprehensive tool that keeps your restaurant or business continually in front of your best best customers. Even when they are not ready to buy, the database-driven Loyalty Lock system treats each customer individually and markets to them appropriately for their level of interest.

You can listen to the interview here.

The Database Diva, Lori Feldman, posted a

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